The Priest and the Parachute
It began with a joke.
In 1968, Richard Bolles, an Episcopal priest from San Francisco, was in a meeting when someone complained about colleagues “bailing out” of a troubled organization. To remind the group to return to this topic, Bolles jotted a clever phrase on the blackboard: “What color is your parachute?”
The line got a laugh, but as Bolles recalls in a 1999 interview with Fast Company, “I had no idea it would take on all this additional meaning.”
Two years later, Bolles lost his job as a priest and was shuffled into an administrative position in the Episcopal Church, advising campus ministers, many of whom were also in danger of losing their jobs. Noticing a lack of good advice on the topic, Bolles self-published a 168-page guide to navigating career changes, which he handed out for free. Looking for a catchy title, he re-purposed his blackboard one-liner. The initial print run was one hundred copies.
The premise of Bolles’ guide sounds self-evident to the modern ear: “[figure] out what you like to do…and then find a place that needs people like you.” But in 1970, this concept was a radical notion.
“[At the time], the idea of doing a lot of pen-and paper exercises in order to take control of your own career was regarded as a dilettante’s exercise,” Bolles recalls. It was also, however, a period of extreme workplace transition as the post-war industrial economy crumbled before an ascendant knowledge work sector. Uncertain employees craved guidance, and Bolles’ optimistic strategies resonated. The book that began with an one hundred copy print run and a clever name has since become one of the bestselling titles of the century, with over 6 million copies in print.
This story is important because it emphasizes that one of the most universal and powerful ideas in modern society, that the key to workplace happiness is to follow your passion, has a surprisingly humble origin. What began as a quip jotted down on a blackboard grew into the core principle guiding our thinking about work. “What color is my parachute?”, we now ask, confident that answering this question holds the answer to The Good Life.
But when we recognize that this strategy is not self-evident — and in fact not even all that old — we can begin to question whether or not it’s actually right.
And when we do, it’s dismaying what we find…