Study Hacks Blog
Decoding Patterns of Success
Posts from 2017 October
October 7th, 2017 · 18 comments
At last week’s New Yorker TechFest conference, superstar Apple designer Jony Ive took the stage.
At some point during the presentation, Ive was offered a softball question about the ways the iPhone has changed the world. Ive’s response was surprising: “Like any tool, you can see there’s wonderful use and then there’s misuse.”
Asked what he meant by “misuse,” Ive responded: “perhaps, constant use.”
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October 2nd, 2017 · 24 comments
A Social Experiment
If you, like many people, use social media and generally agree that it’s an important technology, try the following experiment.
Take out a piece of paper and list your most important uses for these services — the activities that social media is well-suited to provide and that unambiguously enrich your life. This list, for example, might include items like:
- The ability to see new photos of your nephews, nieces, or grandchildren.
- The Facebook Group used to run a local organization you belong to.
- The hashtag that keeps you up to date with the latest news from an activist movement that you support.
The social media industrial complex* likes to point to lists like these to justify its importance. “It would be crazy to dismiss our technology,” they cry, “look at all these useful things people do with it!”
But here’s the second part of the experiment: estimate honestly how much time it would take per week to satisfy these important uses. In my experience, for most people, the answer is around 15 – 30 minutes.
And yet, the average American adult social media user spends two hours per day on these services, with almost half this time dedicated to Facebook products alone.
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