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GQ Magazine

Cal argues that we’ll one day look back on smartphones like cigarettes.

In 2004, when Cal Newport was still an undergrad at Dartmouth, all his friends were making accounts on a new website called Facebook. Newport opted out. This was not the moral or political objection it might be today. “There was very little scary about 2004 Facebook,” he says. His reasons were twofold. One, he has always disliked listing his favorite things, and back then Facebook “was this presentation of self-fame: ‘Here’s my favorite movies, my favorite books.’” Two, he had, not long before, shut down a tech company he’d started during the dot com boom. He wasn’t exactly jazzed, then, that all of his buddies were so excited about this Zuckerberg guy’s project. “There was probably a little bit of petty jealousy,” Newport says. “Like: ‘Oh why is his company so popular? I’m not gonna give him the satisfaction of using his product.’”

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