This week on my podcast, I delved deep into the neural mechanisms involved in making your phone so irresistible. To summarize, there are bundles of neurons in your brain, associated with your short-term motivation system, that recognize different situations and then effectively vote for corresponding actions. If you’re hungry and see a plate of cookies, there’s a neuron bundle that will fire in response to this pattern, advocating for the action of eating a cookie.
The strength of these votes depends on an implicit calculation of expected reward, based on your past experiences. When multiple actions are possible in a given situation, then, in most cases, the action associated with the strongest vote will win out.
One way to understand why you struggle to put down your phone is that it overwhelms this short-term motivation system. One factor at play is the types of rewards these devices create. Because popular services like TikTok deploy machine learning algorithms to curate content based on observed engagement, they provide an artificially consistent and pure reward experience. Almost every time you tap on these apps, you’re going to be pleasantly surprised by a piece of content and/or find a negative state of boredom relieved—both of which are outcomes that our brains value.
Due to this techno-reality, the votes produced by the pick-up-the-phone neuron bundles are notably strong. Resisting them is difficult and often requires the recruitment of other parts of your brain, such as the long-term motivation system, to convince yourself that some less exciting activity in the current moment will lead to a more important reward in the future. But this is exhausting and often ineffective.
The second issue with how phones interact with your brain is the reality that they’re ubiquitous. Most activities associated with strong rewards are relatively rare—it’s hard to resist eating the fresh-baked cookie when I’m hungry, but it’s not that often that I come across such desserts. Your phone, by contrast, is almost always with you. This means that your brain’s vote to pick up your phone is constantly being registered. You might occasionally resist the pull, but its relentless presence means that it’s inevitably going to win many, many times as your day unfolds.
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