One of the main topics of this newsletter is the quest to cultivate sustainable and meaningful work in a digital age. Given this objective, it’s hard to avoid confronting the furiously disruptive potentials of AI.
I’ve been spending a lot time in recent years, in my roles as a digital theorist and technology journalist, researching and writing about this topic, so it occurred to me that it might be useful to capture in one place all of my current thoughts about the intersection of AI and work.
The obvious caveat applies: these predictions will shift — perhaps even substantially — as this inherently unpredictable sector continues to evolve. But here’s my current best stab at what’s going on now, what’s coming soon, and what’s likely just hype.
On Saturday, the Washington Nationals baseball team played their first spring training game of the season. I was listening to the radio call in the background as I went about my day. I also, however, kept an eye on a community blog called Talk Nats.
The site moderators had posted an article about today’s game. As play unfolded, a group of Nationals fans gathered in the comment threads to discuss the unfolding action.
Much of the discussion focused on specific plays.
“Nasty from Ferrer,” noted a commenter, soon after one of the team’s best relief pitchers, Jose Ferrer, struck out two batters.
“Looks like we took the Ferreri [sic] out of the garage,” someone else replied.
There were also jokes, such as when, early in the game, someone deadpanned: “Anyone who K’s [strikes out] is cut.” As well as more general discussion of the season ahead.
If you followed the thread long enough, it became clear that many of the commenters know each other, while others were meeting for the first time. As the game wrapped up, someone mentions that they’re listening from a part of Canada that recently received three feet of snow. Another commentator replied by recalling a trip they took to that same area: “It was amazing.”
Ultimately, over 540 comments were left over the duration of an otherwise uneventful, early season exhibition match.
A reader recently sent me a clip from Chris Williamson’s podcast. In the segment, Williamson discusses his evolving relationship with productivity:
“Look, I come from a productivity background. When I first started this show, I was chatting shit about Pomodoro timers, and Notion external brains, and Ebbinhaus forgetting curves, and all of that. Right? I’ve been through the ringer, so I’m allowed to say, and, um, you realize after a while that it ends up being this weird superstitious rain dance you’re doing, this sort of odd sort of productivity rain dance, in the desperate hope that later that day you’re going to get something done.”
I was intrigued by this term “productivity rain dance.” Some additional research revealed that Williamson had discussed the concept before. In a post from last summer, he listed the following additional examples of rain dance activities:
“Sitting at my desk when I’m not working”
“Being on calls with no actual objective”
“Keeping Slack notifications at zero, sitting on email trying to get the Unread number down”
“Saying yes to a random dinner when someone is coming through town”
What do these varied examples, from obsessing over Ebbinhaus forgetting curves to waging war against your email inbox, have in common? They’re focused on activity in the moment instead of results over time. “The problem is that no one’s productivity goal is to maximize inputs,” Williamson explains. “It’s to maximize outputs.”
When you look around the modern office environment, and see everyone frantically answering emails as they jump on and off Zoom meetings, or watch to solo-entrepreneur lose a morning to optimizing their ChatGPT-powered personalized assistant, you’re observing rain dances. Everyone’s busy, but is no one is asking if all these gyrations are actually opening the clouds.
I recently listened to Tim Ferriss interview the prolific fantasy author Brandon Sanderson (see here for my coverage of Sanderson’s insane underground writing lair). Tim traveled to Utah to talk to Sanderson at the headquarters of his 70-person publishing and merchandising company, Dragonsteel Books.
The following exchange, from early in the conversation, caught my attention:
Ferriss: “It seems like, where we’re sitting –and we’re sitting at HQ — it seems like the design of Dragonsteel, maybe the intent behind it, is to allow you to do that [come up with stories] on some level.”
Sanderson: “Yeah, yeah, I mean everything in our company is built around, ‘let Brandon cook.’ And take away from Brandon anything he doesn’t have to think about, or doesn’t strictly need to.”
As someone who writes a lot about knowledge work in the digital age, I’m fascinated by this model of cooking, which I define as follows: a workflow designed to enable someone with a high-return skill to spend most of their time applying that skill, without distraction.
On Saturday night, in compliance with a law that the U.S. Supreme Court had just upheld, TikTok shut down its popular video-sharing app for American users. On Sunday, after an incoming president Trump vowed to negotiate a deal once in office, they began restoring service. It’s unclear what will happen next, as some lawmakers in the president’s own party remain firmly in favor of the divest-or-ban demand, while some democrats seemed to back-pedal.
From my perspective as a technology critic, the ultimate fate of this particular app is not the most important storyline here. What interests me more about these events is the cultural rubicon that we just crossed. To date, we’ve largely convinced ourselves that once a new technology is introduced and spread, we cannot go backward.
Social media became ubiquitous so now we’re stuck using it. Kids are zoning themselves into a stupor on TikTok, or led into rabbit holes of mental degeneration on Instagram, and we shrug our shoulders and say, “What can you do?”
The TikTok ban, even if only temporary, demonstrates we can do things. These services are not sacrosanct. Laws can be passed and our lives will still go on.
So what else should we do? I’m less concerned at this moment about national security than I am the health of our kids. If we want to pass a law that might make an even bigger difference, now is a good time to take a closer look at what Australia did last fall, when they banned social media for users under sixteen. Not long ago, that might have seemed like a non-starter in the U.S. But after our recent action against TikTok, is it really any more extreme?
In 2006, a high school student from Ontario named James Hobson started posting to a new platform called YouTube. His early videos were meant for his friends, and focused on hobbies (like parkour) and silliness (like one clip in which he drinks a cup of raw eggs).
Hobson’s relationship with YouTube evolved in 2013. Now a trained engineer, he put his skills to work in crafting a pair of metal claws based on the Marvel character, Wolverine. The video was a hit. He then built a working version of the exoskeleton used by Matt Damon’s character in the movie Elysium. This was an even bigger hit. This idea of creating real life versions of props from comics and movies proved popular. Hobson quit his job to create these videos full-time, calling himself, “The Hacksmith.”
Around the same time that Hobson got started on YouTube, a young British plumber named Colin Furze also began experimenting with the platform. Like Hobson, he began by posting videos of his hobbies (like BMX tricks) and silliness (like a stunt in which tried to serve food to moving cars).
Furze’s relationship with YouTube evolved when he began posting record breaking attempts. The first in this informal series was his effort to create the world’s largest bonfire. (“I collected pallets for over a year.”) He drew attention from British media when he supercharged a mobility scooter to drive more than seventy miles per hour. This led to a brief stint as a co-host of a maker show called “Gadget Geeks” that aired on the then fledgling Sky TV. After that traditional media experience, he scored a hit on YouTube by attaching a jet engine to the back of a bicycle. He decided to fully commit to making a living on his own videos.
Between this newsletter, my podcast, my books, and my New Yorker journalism, I offer a lot of advice and propose a lot of ideas about how the modern digital environmentimpacts our lives, both professionally and personally, and how we should respond.
This techno-pontification covers everything from the nitty gritty details of producing good work in an office saturated with emails and Zoom, to heady decisions about shaping a meaningful life amid the nihilistic abstraction of an increasingly networked existence.
With the end of year rapidly approaching, and people finding themselves with some spare thinking time as work winds down for the holidays, I thought it might be fun to try to summarize essentially every major idea I discuss in one short primer.
So that’s what I’m attempting below! I’m sure I’m missing some key points, but this should nevertheless provide a useful road map to my esoteric mental wanderings.
I’m writing this post about eighteen hours before the first polls open on Election Day, and it feels tense out there. The New York Times, for example, just posted an article headlined: “How Americans Feel About the Election: Anxious and Scared.”
Based on extensive interviews conducted over this past weekend, the Times concludes:
“Americans across the political spectrum reported heading to the polls in battleground states with a sense that their nation was coming undone. While some expressed relief that the long election season was finally nearing an end, it was hard to escape the undercurrent of uneasiness about Election Day.”
These results probably come as no surprise.
The question then becomes what to do with this anxiety. The first step, of course, is to vote — and not just vote, but to approach your decision honestly and dispassionately. By the time you read this, you’ve likely already completed this step.
