Perfectionism as Practice: Steve Jobs and the Art of Getting Good
Patterns of Success for the Working World November 25th. 2011, 5:01pm
The Perfectionism of Steve Jobs
While designing the original Macintosh, Steve Jobs became frustrated with the title bars. As Malcolm Gladwell summarizes in a recent essay on industrial innovation:
“[Jobs] forced the developers to do another version, and then another, about twenty iterations in all, insisting on one tiny tweak after another, and when the developers protested…he shouted, ‘Can you imagine looking at that every day? It’s not just a little thing. It’s something we have to do right.’”
Gladwell told this story to emphasize a truth about Jobs that many found frustrating: “He needed things to be perfect.”
A Different Type of Practice
Like many in the advice community, the death of Steve Jobs drove me to a period of morbid, posthumous anthropology, seeking some insight into what made this icon who he was. In this scavenging, it was the tales of perfectionism — emphasized by many different commentators — that caught my attention.
Jobs’ quest for perfection made him “complicated and exhausting,” but it also made him and his team really good at what they did.
On reflection, this makes sense. When we declare something to be “good enough,” we are declaring that we have reached the limits of our comfort zone. A “good enough” outcome, in this respect, is a snapshot of our current ability level. Pushing something beyond this point crosses a threshold into an ambiguous and uncomfortable territory, where we need skills we don’t yet have and which might be difficult to acquire and apply.
This is a territory most of us avoid.
People in the orbit of Steve Jobs could not.
And they became the best technologists in the world.
Defusing the Dangerous Allure of Perfect
We have now entered a precarious situation. Perfectionism, I’m arguing, can be a powerful technique for injecting deliberate practice into your working life, as the quest for perfection forces you to strain and develop new abilities in a way that you would otherwise naturally avoid. Because of this, it provides a nice case study of our deliberate practice hypothesis in action.
But perfectionism is also dangerous. It’s the source of workaholism and the bane of elite college students. It drove Harvard’s happiness guru, Tal Ben-Shahar, to write a book with the subtitle, How to Stop Chasing Perfection and Start Living a Richer, Happier Life.
To harness this technique, therefore, requires nuance.
Controlled Perfectionism
In my own work as a professor, I’ve been trying to figure out this balancing act. My current solution is to draw a line between what I call controlled perfectionism and pathological perfectionism.
The latter type of perfectionism, which equates any shortcoming to a devastating personal failure, is what Ben-Shahar attacks. I have no interest in this pathology.
The controlled variant, by contrast, exists only within the boundaries I provide. I take an important project and set aside a well-defined interval in which I relentlessly tweak, optimize, and improve. Sometimes I choose this interval to be the weeks leading up to a deadline, and sometimes I choose a period earlier in a project cycle, when, for example, I’m still building up a set of new mathematical results that will provide the foundation for papers to follow.
The important part of my process — the part that separates this obsessiveness with the pathological variety — is that when my interval is done, I stop. Inevitably, I’m still well short of an ideal output, but what matters to me is not this specific outcome, but instead the striving for perfection and the deliberate practice this generates.
In other words, I want to keep getting better, not necessarily make this particular project the best thing ever.
Whether this balance is the right one remains to be seen, as this experiment in my working life is still new and evolving. It does, however, underscore both the complexity and the potential power of integrating deliberate practice into the world of knowledge work.
(Image by tsevis)
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This post is part of my series on the deliberate practice hypothesis, which claims that applying the principles of deliberate practice to the world of knowledge work is a key strategy for building a remarkable working life.
Previous posts:
- Complicate the Formula: John McPhee’s Deliberate Practice Strategy
- If You’re Busy, You’re Doing Something Wrong: The Surprisingly Relaxed Lives of Elite Achievers




November 25th, 2011 at 5:51 pm
As much as I hate Steve Jobs as a person, I really sought out one of his traits — (controlled)Perfectionism.
Also, one thing I really admired Bill Gates for is how he has completely moved on from Microsoft to solely focus on his Gates Foundation.
So its about a balance between both of those.
Great post as always!
P.S I absolutely do not like to engage in the whole Apple vs Microsoft politics.
November 25th, 2011 at 8:06 pm
I’m really enjoying this series. It is giving me a defined framework on which to hang vocation and avocation goals/preparation. My history is of planning w/last minute execution. I need to execute along the way at work and in dog rescue while striving for that subtle perfect balance of knowledge, wisdom and application. Thank you.
November 25th, 2011 at 9:55 pm
I agree completely: making each project the best you can is a stepping stone to improving your skills. It seems that a lot of people take perfectionism to an extreme form, though, and don’t focus on matters most, i.e. making their folders for a presentation pretty versus worrying about making the content of a presentation solid.
November 26th, 2011 at 2:41 am
Remember… the reason Steve and his buddies made such great stuff is because THEY WANTED TO USE THIS STUFF. They wanted to own an MP3 player that was really small, easy to use, and slick. Plug it into your computer, and the iTunes logo bounces; the computer and device start talking to each other, and within seconds, you’re synced up and automatically charging.
Steve Jobs famously derided Focus Groups. Again, that doesnt work if you don’t care about the products, or don’t plan on using the products.
You even notice why Microsoft make the best Software Development tools in the world, but almost everything else they make is clunky/bloated/mediocre (relatively speaking of course)? Obviously it’s because MS is a company CHOCK FULL of coders. Imagine the care they take when designing every little icon, process, and UI element. When it comes to designing the next version of Office, what do they use? Analytics. They just hand over the entire design process to statistical analysis (eg. analyzing which buttons get clicked the most, where the eyeballs go, etc).
Another point about Steve’s perfectionism: famously he rehearsed his presentations/keynotes hundreds of times, well beyond what any of his colleagues would have thought was ‘good enough’. The result is a guy who most in the media believed to be a ‘natural’ public speaker, even emitting some kind of Reality Distortion Field, with his hypnotic sales ability. Mesmerizing though they were, there was nothing natural about it. If you’re willing to care as much as he did, if you’re willing to work like that, you too can give Steve Jobs-like performances.
*Note: You can’t be faking this stuff. Steve bounced around early in his ‘career’ and certainly wouldn’t have made a model for Cal Newports, “How to Ace Reed College”… Steve struggled not to Graduate, but to find what was his true calling. Once he found it, the ‘caring’ part was easy. If you’re a lawyer and you’re not that into it, you might find it hard giving powerful and impactful ‘presentations’ to the Jury. You can’t fake this stuff.
November 26th, 2011 at 12:20 pm
As a coder, I resent the implication that coders don’t care about user interfaces or design. It is management and moneymen who are obsessed with focus groups, marketing surveys, analytics and the like.
November 26th, 2011 at 10:00 pm
Very useful outlook on perfectionism. When I hear the “P” word, I always cringe because, in my mind, it’s synonymous with paralysis. My work is design and art — fields in which perfectionism can keep you from finishing anything.
However, it’s so important to give yourself structured opportunities to push your abilities into uncharted territory. So I like the parameters you suggest. Picking a few, well-defined targets for perfectionism within a given project makes a lot of sense. Looking forward to trying it out!
November 27th, 2011 at 3:37 am
I have a bit of a problem with choosing Steve Jobs as this example.
He might have been a perfectionist, but what skill was he practicing in his pursuit of perfection? Managing? Maybe…
Point is, he made OTHER people put in the work to achieve his “perfect” outcome.
November 27th, 2011 at 4:51 am
perfectionists are always consiedered a little eccentric too, its this trait that drives them and sets them apart from the rest of the world that cannot see the little things
November 27th, 2011 at 6:01 am
great post!!!!
November 27th, 2011 at 4:54 pm
I think what you describe is a concept close to timebocing, when applied to practice. For software developers, it’s common to set aside a period of time of a few half-hours to solve a practice problem (called code kata in this context).
November 28th, 2011 at 4:31 am
“ As a coder, I resent the implication that coders don’t care about user interfaces or design. It is management and moneymen who are obsessed with focus groups, marketing surveys, analytics and the like.”
Well, my point was that coders are going to care more about designing the next version of VisualBasic or Silverlight dev tools, than say, Windows Movie Maker. That kind of bias is undeniable, right? You’re exactly right, the guys who line up the focus groups/analytics and run the project based on them are the problem. Couldn’t agree more.
Recently there was some noise about MS’s latest UI Ribbon being designed based on eye tracking analytics (here’s an older interview:http://news.cnet.com/Microsoft-Office-UI-manager-discusses-changes/1606-2_3-6122383.html?tag=fd_carsl). Nothing wrong with quantitative data at all. I’m sure you’ll agree that to hand over your design to such ‘tests’ would yield pretty horrible design. That’s all.
November 28th, 2011 at 5:49 pm
An article about a kid who seems like a Zen Valedictorian.
http://www.independent.co.uk/news/education/education-news/alevel-results-britains-top-pupil-rejects-oxbridge-1113734.html
November 29th, 2011 at 6:00 pm
Recently I got the chance to read a similar book titled “The Perfectionist’s Handbook” by PhD Jeff Szymanski. He describes two roads for perfectionism: healthy perfectionism and unhealthy perfectionism. I woulds recommend you to take a look at this interesting book as it shows and suggests some strategies to avoid falling into the unhealthy state. Check it out at: http://www.amazon.com/Perfectionists-Handbook-Invite-Criticism-Mistakes/dp/0470923369/ref=sr_1_1?s=books&ie=UTF8&qid=1322589434&sr=1-1
December 2nd, 2011 at 6:16 pm
[...] Perfectionism as Practice: Steve Jobs and the Art of Getting Good [...]
December 13th, 2011 at 10:42 pm
[...] *UPDATE (12.13.11): Recently read a great post by Cal Newport that made me think about the core of my own post. I encourage you to read Perfectionism as Practice: Steve Jobs and the Art of Getting Good. [...]
December 23rd, 2011 at 5:02 am
[...] Perfectionism as Practice: Steve Jobs and the Art of Getting Good The Perfectionism of Steve Jobs While designing the original Macintosh, Steve Jobs became frustrated with the title bars. As Malcolm Gladwell summarizes in a recent essay on industrial innovation:… [...]
December 24th, 2011 at 7:22 pm
Cal, the point you make really resonates with me. I’ve often found myself travelling down the “pathological perfectionism” path and it has been tremendously frustrating. I struggle to stay within the boundaries I provide. I get wrapped up in rather unimportant details and find that I can’t move forward until they’ve been worked out, even when I’m aware that time is winding down. It feels like a psychological barrier that prevents me from continuing on. In the end, I work slowly, and it becomes difficult to meet deadlines and finish things on time. When I have had sufficient time to work out the details, my work usually meets high standards. I’d love some tips on how to break some of these barriers down and be in control of my perfectionism.
December 28th, 2011 at 4:14 pm
[...] Perfectionism as Practice: Steve Jobs and the Art of Getting Good [...]
December 29th, 2011 at 8:10 am
Perfectionism in limited doses is fine, as long as it does not compromise your humanity and turn you into an obnoxious fascist.
February 13th, 2012 at 9:01 am
I am a 54 year, old diabetic who used to play chess casually till 2 years ago when I took to serious chess.Deliberate practice has helped even me to improve my game significantly and get a FIDE rating on the 3rd attempt. I have even written articles on how to improve at chess.
I fully agree that attempt at perfectionism by repetition till you get it completely is at the very core the very core to make rapid progress in chess.But it requires persistence and so great passion to play and more significantly to improve each day.
There are some coaches who recommend going through hundreds of instructive games to absorb patterns.While this a useful method to study chess games I feel that in order to get beyond the intermediate level you have to understand and memorize all variations of certain games completely . Important endgame positions also have to be understood precisely and completely.This is International Master Rashid Ziatdinov’s method recommended in his remarkably unusual chess book ‘GM-RAM’ .
June 5th, 2012 at 3:32 pm
[...] on “perfection as a result of practice,” as Professor Ruby said. That phrase reminded me of this blog post by Cal Newport, who is a computer science professor at Georgetown University. Newport is a modern advocate of the [...]