Each month I strive to read five books, from a variety of genres and levels of seriousness. By popular request, I’ve listed below the titles I completed in December 2021 (for more detailed thoughts on these books see Episode 163 of my podcast):
What Happened When This Online Business Owner Quit Social Media?
A reader named Alexander recently pointed me toward an essay he wrote about his experiment avoiding social media for all of 2021. What caught my attention is the fact that Alexander runs an online business as a freelance copywriter. I frequently hear from people who are exhausted by the frenetic, anxiety-inducing churn of social media, but are concerned that without their participation on these services their professional lives will disintegrate. With this in mind, I thought it might be useful to share some highlights from Alexander’s detailed breakdown about what exactly happened to his livelihood when he stepped away from his social accounts for twelve months.
I’ll start with the punchline: Even though Alexander used to make regular use of LinkedIn, Facebook, Instagram, and Twitter to promote and grow his business, his year without these services did not bankrupt him. Indeed, as he reports, both his business and his email newsletter subscribers grew by 50% during this period. How did clients find him? Google searches, referrals, and repeat work.
