
A reader recently sent me a clip from Chris Williamson’s podcast. In the segment, Williamson discusses his evolving relationship with productivity:
“Look, I come from a productivity background. When I first started this show, I was chatting shit about Pomodoro timers, and Notion external brains, and Ebbinhaus forgetting curves, and all of that. Right? I’ve been through the ringer, so I’m allowed to say, and, um, you realize after a while that it ends up being this weird superstitious rain dance you’re doing, this sort of odd sort of productivity rain dance, in the desperate hope that later that day you’re going to get something done.”
I was intrigued by this term “productivity rain dance.” Some additional research revealed that Williamson had discussed the concept before. In a post from last summer, he listed the following additional examples of rain dance activities:
- “Sitting at my desk when I’m not working”
- “Being on calls with no actual objective”
- “Keeping Slack notifications at zero, sitting on email trying to get the Unread number down”
- “Saying yes to a random dinner when someone is coming through town”
What do these varied examples, from obsessing over Ebbinhaus forgetting curves to waging war against your email inbox, have in common? They’re focused on activity in the moment instead of results over time. “The problem is that no one’s productivity goal is to maximize inputs,” Williamson explains. “It’s to maximize outputs.”
When you look around the modern office environment, and see everyone frantically answering emails as they jump on and off Zoom meetings, or watch to solo-entrepreneur lose a morning to optimizing their ChatGPT-powered personalized assistant, you’re observing rain dances. Everyone’s busy, but is no one is asking if all these gyrations are actually opening the clouds.






