
Interviews are a common part of the book publicity process, especially as you become better known as a writer. Between television, radio, print and podcasts, I ended up doing well north of 100 interviews about Digital Minimalism since its release last February.
Given this volume of appointments (which is actually modest compared to many authors), I arranged things with my publicity team at Penguin so that they could book interviews on my behalf. Using a service called Acuity, I specified what times I was available, and they then put interviews directly on my calendar during these periods, all without requiring me to participate in the scheduling conversations.
Viewed objectively, this setup shouldn’t have made a big difference in my life. Scheduling an interview takes around 3 or 4 back-and-forth messages on average. This adds up to somewhere around 300 or 400 extra emails messages diverted from my inbox.
When you consider that these scheduling threads were spread over six months, and that the average professional user sends and receives over 125 emails per day, the communication I saved with this setup should have been be lost in the noise of my frenetic inbox.
But it did matter. Not having to wrangle those scheduling emails provided a huge psychological benefit.