Study Hacks Blog

The Pew Research Center recently released a new study on American Twitter use. As Jennifer Rubin reported in the Washington Post, one of the most striking findings from the report is that only 2.2% of the population currently produces 97% of political tweets.

As Rubin notes, these findings run counter to the core belief held in media and political circles that these services play a critical role in our democracy. She describes the fact that campaigns and reporters take Twitter so seriously as “bonkers.”

I noticed something similar during my book tour for Digital Minimalism. Most of the readers I met didn’t use social media for political reasons and wouldn’t describe this technology as playing an important role in their civic life. Accordingly, most of these readers didn’t care much about what content was spreading on social media, or even which data were used to target this information.

What they did care about was how much time they were spending staring at their phones. There was a widespread sense that these services had become so distracting that they were starting to take time away from activities that were clearly more important, diminishing the quality of their lives.

There exists, in other words, a gap between media/political types and normal users when it comes to understanding the role of social media in political life. The former see this technology as being inextricably intertwined in the fabric of our democracy, while the latter see it more as a distraction run amok.

I used to just find this gap curious. I’ve come to believe that it’s actually quite serious.

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As promised, here is the second post written by Scott Young about lessons learned from the many years we’ve run our Top Performer online course, which we’re re-opening next week. This post is about a mistake we made with our curriculum in the early pilots of the course.

If you’re missing Cal content this week, fear not, I’ll be back to my regularly-scheduled programming next week. In the meantime, you can take a look at my recent New York Times op-ed on 5-hour work days. My basic thesis: it’s hugely surprising that we don’t have many more knowledge work organizations aggressively experimenting with novel approaches to work.

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In our early Top Performer pilots (before we even called the course “Top Performer”), Cal and I made a subtle mistake about the process we taught for acquiring career skills. It’s one I’ve seen many people make when thinking about improving their career, so I think it’s worth exploring here in case you might be making it too.

A big part of our course is executing a skill-building project. The goal is to cultivate rare and valuable skills which form the foundation for a successful career.

What we hadn’t recognized in early iterations of our course is that there are actually two different ways to go about these project, one of which tends to be much more effective.

The Difficulty with Drilling Down

The first way you can design a project to upgrade your career skills is to drill down on some aspect of your work that’s important to your job. One of our students, for example, was an academic philosopher who decided to get better at logic. Another student was an architect who decided to deepen his understanding of design.

On the surface, these kinds of projects sound like they should be helpful. Indeed, the entire idea of deliberate practice, on which our course is based, seems reflected in these projects—pick an aspect of your work, and then design an effort to focus on improving it deliberately. So what’s the problem?

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Below is a guest post from my good friend Scott Young. (Which reminds me: thank you to everyone who came to see Scott and me speak live at Solid State Books in DC last Saturday: we had a great time!) In preparation for us opening back up our Top Performer course next week, Scott’s been trying to open the curtain, so to speak, and capture in article form some of the biggest ideas we’ve learned over the years running this course.

Take it away, Scott…

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Sometimes the obvious advice you need to hear isn’t obvious to you. Here’s an example of this that happened just last week.

A guy on Twitter asked me if I did coaching. He felt stuck in his career and wanted to pay me to give him advice. I don’t do individual coaching (at least for money) but, I was curious so I asked him to send me some details of his situation to see if I could help.

Here were his tweets:

What do you think his mistake was?

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In my mind, the biggest mistake he made was simply that he was asking me what to do next. I’m not a singer, and I don’t even work in the music industry.

So, lacking specifics, I gave the advice that was obvious to me: you need to locate people who are 2-3 steps ahead of you in the kind of career you want to have. You need to talk to these people, not just random people on the internet you admire, to map out how your career actually works.

His response:

This seems obvious in retrospect, but it actually happens a lot.

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Earlier today, I came across a thoughtful essay written by someone just embarking on the digital declutter suggested in my most recent book. Summarizing the first day of his experience, the essay author was surprised by the sense of isolation he felt during his initial foray into public without his phone.

As he writes:

“Waiting in line for lunch is also usually an excuse for ‘productivity.’…but today I opted to leave it and simply look around the food hall. The first thing I noticed was that everyone was watching me — or I was scared they were, at least. While I generally enjoy being on stage, what I feared was that they were watching me be alone. And who wants to see that?”

He concludes: “And now I understand one potential uptake of embarking on a digital declutter — loneliness.”

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One of the questions I’m often asked during interviews for Digital Minimalism is what advice I’ve learned more recently that I wish I had included in the book. There are several candidates for this missing advice, but one I’ve found myself talking about a lot recently is what I call the phone foyer method.

This strategy was innovated by parents who were worried about the negative effects of using their phone too much around their kids, but it applies more broadly.

The idea is simple…

The Phone Foyer Method

When you get home after work, you put your phone on a table in your foyer near your front door. Then — and this is the important part — you leave it there until you next leave the house.

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Interviews are a common part of the book publicity process, especially as you become better known as a writer. Between television, radio, print and podcasts, I ended up doing well north of 100 interviews about Digital Minimalism since its release last February.

Given this volume of appointments (which is actually modest compared to many authors), I arranged things with my publicity team at Penguin so that they could book interviews on my behalf. Using a service called Acuity, I specified what times I was available, and they then put interviews directly on my calendar during these periods, all without requiring me to participate in the scheduling conversations.

Viewed objectively, this setup shouldn’t have made a big difference in my life. Scheduling an interview takes around 3 or 4 back-and-forth messages on average. This adds up to somewhere around 300 or 400 extra emails messages diverted from my inbox.

When you consider that these scheduling threads were spread over six months, and that the average professional user sends and receives over 125 emails per day, the communication I saved with this setup should have been be lost in the noise of my frenetic inbox.

But it did matter. Not having to wrangle those scheduling emails provided a huge psychological benefit.

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In 2013, the novelist Jonathan Safran Foer gave the commencement address at Middlebury College. He subsequently adapted parts of it into a short but impactful essay published in the New York Times. It was titled: “How Not to Be Alone.”

In this piece, Foer explores the evolution of communication technology, writing:

“Most of our communication technologies began as diminished substitutes for an impossible activity. We couldn’t always see one another face to face, so the telephone made it possible to keep in touch at a distance. One is not always home, so the answering machine made a kind of interaction possible without the person being near his phone.” 

From the answering machine we got to email, which was even easier, and then texting, which, being less formal and more mobile, was even easier still.

“But then a funny thing happened,” Foer writes, “we began to prefer the diminished substitute.”

This made life convenient, but introduced its own costs:

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