Study Hacks Blog

Segment’s Focus Problem

Segment is a typical Silicon Valley success story. It’s a data analytics software company started by three MIT dropouts in 2011. Last year it raised $64 million in its Series C funding round.

Things at Segment, in other words, were going well — with one exception: their employees were having a hard time focusing. Concerned, the company ran an internal team survey and discovered that the “chatter and noise” in their industry-standard open office was the biggest cause of distraction (not surprisingly, “group slack channels” was the second biggest cause) .

So Segment decided to do something about it.

In a move that you could only expect from an advanced data analytics company, they programmed an iOS app to measure office noise levels and ran it on the iPads mounted outside the office’s conference rooms. They then crunched the resulting data and found that some parts of the office were more noisy than others, with the loudest areas around a factor of two louder than the quietest (see above image, in which red corresponds to loud and green to quiet).

Armed with this data, they rearranged the seating in their open office. As they described on their company blog:

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A Persistent Answer

Ben Orlin is a math teacher who publishes the clever essay blog, Math with Bad Drawings. Last year, Orlin had the opportunity, during a press conference at the Heidelberg Laureate Forum, to ask a question of Andrew Wiles, the Princeton Professor (now at Oxford) who in 1994 finally solved Fermat’s Last Theorem.

As Orlin reports on his blog, he asked the following:

“You’ve been able to speak to an unusually wide audience for a research mathematician. What are some of the themes you’ve tried to emphasize when talking to a broader public?”

Wiles’s answer, according to Orlin, can be summarized in six words: “Accepting the state of being stuck.”

As Wiles elaborated, research mathematics unfolds as follows:

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Ive’s iConcern

At last week’s New Yorker TechFest conference, superstar Apple designer Jony Ive took the stage.

At some point during the presentation, Ive was offered a softball question about the ways the iPhone has changed the world. Ive’s response was surprising: “Like any tool, you can see there’s wonderful use and then there’s misuse.”

Asked what he meant by “misuse,” Ive responded: “perhaps, constant use.”

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A Social Experiment

If you, like many people, use social media and generally agree that it’s an important technology, try the following experiment.

Take out a piece of paper and list your most important uses for these services — the activities that social media is well-suited to provide and that unambiguously enrich your life. This list, for example, might include items like:

• The ability to see new photos of your nephews, nieces, or grandchildren.
• The Facebook Group used to run a local organization you belong to.
• The  hashtag that keeps you up to date with the latest news from an activist movement that you support.

The social media industrial complex* likes to point to lists like these to justify its importance. “It would be crazy to dismiss our technology,” they cry, “look at all these useful things people do with it!”

But here’s the second part of the experiment: estimate honestly how much time it would take per week to satisfy these important uses. In my experience, for most people, the answer is around 15 – 30 minutes.

And yet, the average American adult social media user spends two hours per day on these services, with almost half this time dedicated to Facebook products alone.

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A Lonely Binge

I recently read three books on the topic of solitude. Two were actually titled Solitude, while the third, and most recently published, was titled Lead Yourself First — which is pitched as a leadership guide, but is actually a meditation on the value of being alone with your thoughts.

This last book resonated with me in part because it was co-authored by a former Army officer and a well-respected federal appellate judge, meaning it’s written with the type of exacting logic and ontological clarity that warms my overly-technical nerd heart.

Style aside, Lead Yourself First makes many interesting points, but there were two lessons in particular that struck me as relevant to the types of things we talk about here. So I thought I would share them:

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Kevin Kelly and the Amish

Eight years after dropping out of college to wander Asia, Kevin Kelly returned home to America, bought an inexpensive bike, and made a meandering 5,000 mile journey across the country. As he recalls in his original and insightful 2010 book, What Technology Wants, the “highlight” of the bike tour was “gliding through the tidy farmland of the Amish in eastern Pennsylvania.”

Kelly ended up returning to the Amish on multiple occasions during the years that followed his first encounter, allowing him to develop a nuanced understanding of how these communities approach technology. As he reveals in Chapter 11 of his book, the common idea that the Amish reject all modern technology is a myth. The reality is not only more interesting, but it also has important implications for our current culture.

As Kelly puts it: “In any discussion about the merits of avoiding the addictive grasp of technology, the Amish stand out as offering an honorable alternative.”

Given such a strong endorsement, it seems worthwhile to briefly summarize what Kelly uncovered during these visits to rural Pennsylvania…

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Contemplating the Importance of Contemplation

Franklin Foer has a new book coming out this week. It’s titled, World Without Mind: The Existential Threat of Big Tech.

I haven’t read it yet, but this morning, on returning from a family camping trip, I read Foer’s essay in today’s Washington Post and a recent interview with The Verge (as, of course, there’s no better time to contemplate the existential threat of technology than right after a weekend in the woods).

According to the interview in The Verge, Foer writes in the book: “the tech companies are destroying the possibility of contemplation.”

This premise is one I obviously support, having written an entire book on why we should fight to retain our diminishing ability for sustained attention.

But whereas my main issue with digital distraction was limited to issues of personal satisfaction and productivity, Foer, in elaborating his contemplation quote, goes much broader in his concern:

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Not Open to Openness

Apple’s new Cupertino headquarters cost $5 billion (see above). One of its prominent features is a massive open office space in which many Apple engineers sit on benches at long shared work tables.

As Apple aficionado John Gruber revealed in a recent episode of his podcast, not everyone is happy with this decision.

“I heard that when floor plans were announced, that there was some meeting with Johny Srouji’s team,” said Gruber, before explaining that Srouji is an important senior vice president in charge of Apple’s custom silicon chips.

Srouji, to put it politely, was not pleased with the idea of moving his team to a cacophonous, distracting, cavernous open office.

As Gruber tells it:

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