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An Earlier Book

New readers of this blog might not know that back in 2012 I published a book about career satisfaction. It was titled So Good They Can’t Ignore You.

The book draws from interviews and relevant scientific research to answer a simple but important question: How do people end up passionate about what they do for a living?

Early in the book I make a provocative claim: the popular advice that you should “follow your passion” is counterproductive in the sense that it will likely reduce the probability that you end up loving your work.

I detail two reasons why “follow your passion” is bad advice:

• The first reason is that most people don’t have a clear pre-defined passion to follow. This is especially true if you consider young people who are just setting out on their own for the first time. The advice to “follow your passion” is frustratingly meaningless if, like many people, you don’t have a passion to follow.
• The second reason is that we don’t have much evidence that matching your job to a pre-existing interest makes you more likely to find that work satisfying. The properties we know lead people to enjoy their work — such as autonomy, mastery, and relationships — have little to do with whether or not the work matches an established inclination.

What works better? Put in the hard work to master something rare and valuable, then deploy this leverage to steer your working life in directions that resonate.

(This is what I call career capital theory. For more on these ideas, c.f., my New York Times op-ed, my CNN article, my talks at Google, 99u, and WDS, or my Art of Manliness podcast interview.)

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Beyond Digital Wellness

Earlier this week, the Washington Post published an article on the digital wellness movement, which attempts to use technology to help cure some of the issues caused by technology.

This movement, for example, is responsible for an app that “plants a tree” each time you put down your phone, and then shows the tree withering and dying when you pick the phone back up. It also produced a popular plug-in that displays, each time you go online, the number of days left in your expected lifetime.

Even Apple is getting involved in digital wellness. Their new suite of “wellbeing” features in iOS includes a wake-up screen that helps you “gently [ease] into your day” when you pick up your phone in the morning, and an improved Siri that makes suggestions about optimal notification settings.

I recognize that digital tools have a useful role to play in productivity. I’ve long advised, for example, that people use internet blocking software like Freedom to help jumpstart deep work training.

But something about this growing digital wellness movement makes me uneasy, and I think I’ve finally put my finger on the source of my concern: it’s infantilizing.

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The Price of Funny

A reader recently pointed me toward a 2014 interview with Jerry Seinfeld on Alec Baldwin’s Here’s The Thing. Around 34 minutes into the conversation, Seinfeld provides a fascinating insight into the success of his eponymous television show:

“Let me tell you why my tv series in the 90s was so good, besides just an inordinate amount of just pure good fortune. In most tv series, 50 percent of the time is spent working on the show, 50 percent of the time is spent dealing with personality, political, and hierarchical issues of making something. We spent 99 percent of our time writing. Me and Larry [David]. The two of us. The door was closed. It’s closed. Somebody calls. We’re not taking the call. We were gonna make this thing funny. That’s why the show was good.”

Lurking in this quote is a lesson that applies well beyond the world of entertainment.

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Thinking about Thinking

One of the things that surprised me when researching Deep Work was how rare it was to find examples of smart people talking coherently about the process of effective thinking.

This is why I was pleased when a reader recently pointed me toward a video interview with computer scientist Yoshua Bengio — one of the big names in machine learning.

Around an hour and ten minutes into the interview, Bengio turns his attention to the topic of productive thought:

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Location-Boosted Cognition

A few days ago, I wrote about the converted barn where Simon Winchester writes. By working in a quiet and scenic location, surrounded by books and nature, Winchester is leveraging a key principle of attention capital theory that I call location-boosted cognition.

Put simply, this principle claims that the details of the physical space in which you perform cognitive work can substantially increase the value of what you produce.

Many writers swear by location-boosted cognition. I include myself in this category (the above picture is from the mini-library I built in my new house to support my deep work.)

This shouldn’t be surprising. Writers make their living almost entirely based on the quality of their thoughts, so they tend to care a lot about maximizing what they get out of their brain.

A point I made at the end of my Winchester article, however, is that many other knowledge work endeavors might also benefit from leveraging location-boosted cognition.

Organizations that depend on elite-level thinking — tech companies, law firms, high-end advertising boutiques, and so on — already spend fortunes to hire and retain top talent, and to provide them access to the best information and tools, so it’s only natural that they might deploy extreme work environments to further increase productivity.

Unfortunately, this idea is plagued by logistical obstacles. As a reader noted in the comment thread of my Winchester post: “not everyone…has the resources or possibilites to buy a farm with a place like that [to work].”

He’s right. As our economy increasingly shifts toward advanced knowledge work, location-boosted cognition in the style practiced by writers like Simon Winchester simply doesn’t scale. There are only so many fantastical huts, forest sheds and personal libraries available for the aspiring deep workers of the world.

Virtual Depth

It’s here, however, that I want to return (tentatively) to an idea I first floated two years ago: using virtual reality (VR) to create similar immersive single-tasking experiences.

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The Part-Time Farmer

I’ve been reading Simon Winchester ever since I came across a paperback copy of The Professor and the Madman in my first year of college. Winchester writes on an eclectic mix of topics — from dictionaries, to natural disasters, to bodies of water, to, most recently, the history of precision engineering (naturally) — and his audience follows him because he’s good at what he does.

As I’ve noted many times on this blog, and argued in Deep Work, thinkers who produce unusually original and productive bodies of work often operate in environments that they specifically contrived to help support these cognitive efforts.

Winchester, I was pleased to recently discover, provides a nice case study of this rule in action.

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An Exciting Way to Make a Living

Alex Honnold is an adventure climber. He specializes in free solo ascents, which means he climbs tall things with no ropes. If he falls, he dies.

He’s perhaps most famous for being the first person to free solo Yosemite’s 3000-foot El Capitan wall (see above).

Not long ago, at a live event at the USC Performance Science Institute, Honnold described an interesting technique he used to help prepare for his El Capitan ascent:

“For the full month before I soloed El Cap, I erased all social media off of my phone…I [also] stopped responding to email so much that I stopped getting emails…”

Free soloing turns out to be an endeavor that’s as cognitively demanding as it is physically demanding. Honnold’s distraction-free month was about getting his mind into shape for the big climb.

Alex Honnold’s feats are clearly awe inspiring, but I’m mentioning him here for another reason: his cognitive training provides a hint about a major transformation that might soon upend the world of knowledge work.

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