Madison Fischer, a professional sport climber, recently pointed me toward an insightful essay she published on her blog about her battle with social media.
Early in her climbing career, Madison was exposed to Instagram. At first she posted pictures of her cat; then pictures of competitions; then her training; then she had a professional account where she could carefully track the demographics of her viewers, optimizing when she posted, and synchronizing her online behavior with a carefully-calibrated content calendar.
This sudden influencer status was impossibly appealing:
“I wanted the congratulations. I wanted admiration. I wanted my follower count to grow. I wanted everyone to envy my life and achievements. I wanted, no, needed people to tell me I was going places…But you can’t blame me. It’s so easy, so stimulating. It’s not even a statement that you have Instagram, it’s assumed. Everyone’s doing it.”
But something didn’t feel quite right about the increasingly artificial life she was constructing online. Beyond the “obvious egotism” issues, she began to lose touch with her true self: “I started believing this narrative of a girl…living the dream,” she writes, “traveling around the world to compete while finding the time for school, work, and a relationship.”