Study Hacks Blog

Last April, Jia Tolentino wrote an article for The New Yorker that reviewed my book, Digital Minimalism, along with Jenny Odell’s book, How to Do Nothing, which came out around the same time. Tolentino’s piece thoughtfully weaved many different strands of observation, each of which is worthy of its own dissection.

There was one point, however, made in one of her final paragraphs, that I wanted to highlight. Tolentino, reflecting on what her life was like during the month she experimented with the digital declutter recommended in my book, wrote the following:

“It occurred to me that two of the most straightforwardly beloved digital technologies—podcasts and group texts—push against the attention economy’s worst characteristics. Podcasts often demand sustained listening, across hours and weeks, to a few human voices. Group texts are effectively the last noncommercialized social spaces on many millennials’ phones.”

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I launched this site during the period sometimes referred to as the “golden age of blogging”: the years from 2003 to 2009 when independent, inexpensive to run, sometimes highly-influential blogs threatened to upend the world of traditional media. By 2010, however, that cultural energy had been redirected toward a new form of online expression that had become recently ascendent: social media.

What explains this shift? A common explanation is simplicity and cost: it’s easier to setup a Twitter account than a WordPress server, and the former is free. I’ve never felt, however, that this provided a full explanation. There were, at the time, many services that allowed you to simply setup a blog and host it for free, and if the demand had been there, these services could have significantly increased their scale and features.

It’s also worth remembering, as Jaron Lanier pointed out in his 2010 manifesto, You Are Not a Gadget, that social media offered an impoverished means of expression as compared to an open-ended blog. Services like Facebook, he noted, force you to discretize yourself into checkbox selections and binary nods toward content you “like.”

So what then explains why social media became the new default method for internet expression? In Deep Work, I point to an often overlooked contributing factor: attention.

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In response to yesterday’s post about quiet creativity, a reader asked the following question in the comments:

“Here’s my question: How can digital minimalism and deep work be adapted for extroverted people who want to do deep work and lead a digital minimalist life — but also satiate a voracious appetite for human interaction?”

A few other commenters subsequently emphasized this question, which I think is a good one and worth discussion. We can find some insights into this issue in the journals of a young Benjamin Franklin. In August 25, 1726, a twenty-year-old Franklin was more than a month into sea voyage from London back to Philadelphia when he recorded the following entry:

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I’ve been writing posts for calnewport.com since July, 2007. This was soon after I finished all of my coursework and qualifiers for my doctorate at MIT, which I had tackled concurrently with writing and publishing my first two books. Which is all to say that by the summer of 2007 it suddenly seemed like I had a lot of free time on my hands. My solution to this state of affairs? This blog.

In recent days, in a fit of nostalgia, I’ve begun browsing my voluminous archive. I thought it might fun to every once and while briefly revisit a post from the past that I particularly enjoyed.

I’ll  start with an entry from January, 2014. It’s titled: “On Quiet Creativity,” and it opens with me talking about hiking the trails near Georgetown’s campus (see above), working on a thorny proof.

Here’s the thesis I extracted from the experience:

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In 1973, the BBC aired a 13-part documentary television series called The Ascent of Man. It was written and hosted by the polymath intellectual Jacob Bronowski, and following the lead of the BBC’s 1968 hit series, Civilization, it featured poetic commentary set against dramatic visuals.

Which is all to say, I was excited to recently come across a copy of the series’s companion book: a handsome large-format hardcover that largely replicates the commentary from the television show and is thick with full-color photos. (I’ve always loved sweeping science histories. I’m concurrently reading, off and on, a vintage copy of Richard Leakey’s 1978 book, People of the Lake, and Niall Ferguson’s latest, The Square and the Tower.)

I wanted to briefly share an interesting nugget I came across early in Bronowski’s book about the consequences of our ancestors’ shift toward an omnivorous diet:

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