
The most recent issue of The Atlantic includes a fascinating article by Jonathan Haidt and Tobias Rose-Stockwell. It’s titled, “The Dark Psychology of Social Networks.”
In Digital Minimalism, I argued that our relationship with social media was transformed when the major platforms updated their designs to make these services less about checking on other peoples’ status, and more about checking incoming “social approval indicators,” which arrive in the form of likes, retweets, shares, hearts, streaks and tags.
This key shift, which took place between 2009 and 2012, is largely responsible for retraining us to think about social media as something to check all the time. Our current moment, in which we both accept and lament the status of our phones as constant companions, was a direct consequence of these tweaks to social media technology.
(For more on this idea, see also my New York Times op-ed on Steve Jobs’s original vision for the iPhone.)
In their new article, Haidt and Rose-Stockwell trace another unintended consequence of the introduction of social approval indicators to social media: the breakdown of online civility.



