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Study Hacks Blog

Life of Focus is Now Open

A quick administrative note… Life of Focus, the three-month training program I co-instruct with Scott Young, is now open for a new session. We will … Read more

What Happened When This Online Business Owner Quit Social Media?

A reader named Alexander recently pointed me toward an essay he wrote about his experiment avoiding social media for all of 2021. What caught my attention is the fact that Alexander runs an online business as a freelance copywriter. I frequently hear from people who are exhausted by the frenetic, anxiety-inducing churn of social media, but are concerned that without their participation on these services their professional lives will disintegrate. With this in mind, I thought it might be useful to share some highlights from Alexander’s detailed breakdown about what exactly happened to his livelihood when he stepped away from his social accounts for twelve months.

I’ll start with the punchline: Even though Alexander used to make regular use of LinkedIn, Facebook, Instagram, and Twitter to promote and grow his business, his year without these services did not bankrupt him. Indeed, as he reports, both his business and his email newsletter subscribers grew by 50% during this period. How did clients find him? Google searches, referrals, and repeat work.

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Why I Changed My Email Setup

Last week, for the first time in a long time, I made a substantial change to the configuration of my email inboxes.

This might seem somewhat out of character. As readers of A World Without Email know, I’m largely indifferent about using hacks and technical fixes to improve your email experience. The real problem, I argue in that book, is the implicit decision to coordinate so much of your collaborative efforts with unscheduled back-and-forth messaging. This hyperactive hive mind workflow doesn’t scale: once you have dozens of these conversations unfolding concurrently, you have no choice but to check your inbox constantly, as otherwise you might slow down the ongoing collaboration.

According to this analysis, the solution to email overload is not handling messages more efficiently, but instead preventing them from arriving in your inbox in the first place. You must, in other words, replace the hyperactive hive mind workflow with alternatives that do not generate so much unscheduled communication.

Motivated by these ideas, most of my efforts in recent years to tame my email have focused on implementing better processes — methods for collaboration that don’t just depend on dashing off quick messages. And yet, I still found myself recently needing to make a change to the technical details of my communication setup.

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