
In early 1973, George Lucas was living modestly with his wife, the film editor Marcia Lou Griffin, in a one-bedroom apartment in Mill Valley, a small town in Marin County, just north of San Francisco over the Golden Gate Bridge. Lucas’s situation drastically changed that summer when Universal released his second feature film, American Graffiti.
The movie was a major hit, earning over $60 million in its first year alone, before eventually going on to rake in $250 million in the decades that followed. Given that Graffiti was made on a shoestring budget of only $775,000, it still ranks as one of the most profitable movies of all time. Lucas, of course, enjoyed immense personal benefit from this success. His fledgling production company, LucasFilm, received $4 million from the movie in 1973, an amount worth over $16 million in today’s dollars.
I recently read about this particular beat in Lucas’s long narrative in Chris Taylor’s exhaustively-researched 2014 book, How Star Wars Conquered the Universe. As Taylor details, Lucas resisted the urge to follow the path of his friend Francis Ford Coppola, who had made a fortune the previous year with the runaway success of The Godfather, and then promptly spent the money on a “massive” Pacific Heights mansion and a private jet lease. He and Griffin instead bought a rambling Victorian house on Medway road in the Marin County village of San Anselmo.
What caught my attention most, however, is what Lucas did next.





