Two Tales of Empty Inboxes
I have a friend who runs an investor-backed online education company. He recently made an interesting change to his email setup. When you send a message to his normal address, you now get back an autoresponder that reads (in part):
“I appreciate you reaching out. I’m currently in hermit-mode creating as much value as I can for all of our stakeholders and having fun seeing if I can eliminate email from my life…Of course, if this is important, we’re here to help! Just email <address of a virtual personal assistant> and we’ll use our evolving email-free strategy to communicate.”
This extra step of re-sending your message to the assistant should add, at most, 10 extra seconds to the process of emailing this individual. Rationally speaking, therefore, it should have minimal impact on the number of messages that make it to my friend.
But this is not what happened.
As he reported to me recently, this additional step has “massively” reduced the amount of communication he receives.
Earlier this week, a reader wrote me with a similar tale. A computer programmer by trade, he setup a custom system that responds to incoming emails with a web form in which the sender can describe his or her purpose and needs in a series of text boxes.
Again, the extra effort of re-entering this information is minimal.
But the effect was significant.
His incoming message count reduced by a factor of 40. (He measured.)