Earlier this week, I published an essay in the New Yorker about Salesforce’s proposed $28 billion acquisition of Slack. You might assume that my feelings toward this slick-interfaced interruption machine are purely negative, but as I admit: “I do not dislike Slack as much as people assume given that I wrote a book titled Deep Work.”
What interests me more than easy criticism here is the knowledge sector’s dialectical relationship with this tool. People hate it, but they also kind of love it. Slack fragments your attention into minuscule shards, but it also solves issues that make email nearly untenable as a means of organizing work.
Not long ago, I received a note from a reader named Shandel who wanted to share her experience with social media. She began by noting that she used to “love” these services:
I loved meeting new people and adding them to my friends list. It was a thrill!…I joined a running group and felt super cool to be posting with them and to be tagged in their photos. I was proud of my life and wanted to show it off.”
Then, like many, she began to feel “some unrest.” She worried that she was looking at photos of her kids more than she looked at them in real life, and found herself adjusting her family like models to produce better posts. She started to feel creeped out that “friends” were commenting on these photos even though they’d never actually met.
A breaking point came when the family car got stuck in the snow. Shandel’s instinct was to jump out and begin filming her husband’s efforts to free the tires, as it seemed like a scene that could yield a good haul of likes. “Can you help me!?”, he finally called out in exasperation.
In October, I wrote a blog post suggesting a framework for the social internet in which users own their own data, including social links, original content, and descriptions of their interests. In my proposal, social networks would compete to offer you the best experience using this common pool of information.
If you don’t like how Instagram is observing your behavior to sell ads, for example, you can now turn to an alternative site that has access to the same pictures and social connections, and can therefore show you the same material, but now with more privacy.
Similarly, if you don’t like Twitter’s content policies, you can turn to any number of alternative applications that have access to the same mini-posts, but can apply their own house rules about what they’ll display or recommend.
A lot of interesting things can happen, in other words, once individual companies can no longer hoard your information.
As many readers helpfully pointed out in response to my October post, I was not the first person to have this idea. I was particularly pleased to discover an open source project that attempts to implement something more or less exactly in line with this vision, and that’s headed by someone who knows a thing or two about the world wide web because, well, he invented it.
Around 2010, a curious new term arose in obscure but energetic internet chatrooms: autonomous sensory meridian response. ASMR, as it was soon abbreviated, described a peculiar form of paresthesia experienced as a tingling that starts in the scalp and then moves down the back. It’s often triggered by specific sounds, like soft whispering or a paintbrush scraping canvas. Not surprisingly, those sensitive to ASMR sometimes found Bob Ross reruns to be a reliable source of the effect.
What makes ASMR relevant to our interests here is that it happened to emerge as a topic of discussion just as YouTube emerged as a cultural force. Soon a cottage industry arose of AMSR videos featuring meticulously recorded trigger sounds. One such video opens on a straw stirring seltzer water. A little later it zooms in on a knife scraping dried blush on a make-up tray. It’s been viewed over four and a half million times.
The reason I know about ASMR is that as these “tingle videos” grew in popularity, they spawned a sub-genre called ASMR rooms. The goal in these videos was no longer to trigger the classical tingling response, but instead to invoke a sense of meditative calm and focus.
My latest article for The New Yorker, published on Tuesday, is titled “The Rise and Fall of Getting Things Done.” It’s not, however, really about David Allen’s productivity system, which longtime readers (and listeners) know I really admire. It’s instead about a deeper question that I hadn’t heard discussed much before: Why do we leave office workers to figure out on their own how to get things done?
With the notable exception of agile software development teams, companies in this sector largely leave decisions about how work is assigned, reviewed, and organized up to individuals. We promulgate clear objectives and construct motivating corporate cultures, but when it comes to actually executing these tasks, we just hook everyone up to an email address or Slack channel and tell them to rock and roll. This has led to a culture of overload and fragmented attention that makes everyone involved miserable.
I’m excited to announce that my new Time-Block Planner is now available everywhere books are sold online. I first described my time blocking practice on … Read more
I don’t normally spend much time reading information online, so I definitely noticed this morning the unusual degree to which I was distracted by breaking election news. This points to an interesting question that I’ve seen discussed in some articles in recent days: what’s the best way to keep getting things done on truly distracting days?
My answer: don’t.
“Productivity” is a slippery term. It’s often used to refer exclusively to the rate at which you produce value for your business or employer. I tend to apply it more broadly to describe the intentional allocation of your time and attention toward things that matter to you and away from diversions that don’t.
A reader recently pointed me toward a short video titled “A Continuous Shape.” It profiles Anna Rubincam, a stone carver from South London who works alone out of a utilitarian studio; sliding doors open to a tree-lined patio.
The video follows Rubincam’s efforts over three weeks to produce a stone carving of a young woman’s head. It starts with her taking measurements from a live model. These are then translated into a clay figure, and subsequently engraved, one precise chisel hit after another, into a solid chunk of stone.
The reader who sent me the video titled his message: “Epitome of deep work.” I think he’s on to something.
