Study Hacks Blog

Twitter Defector

Earlier this week, Glenn Reynolds, known online as Instapundit, published an op-ed in USA Today about why he recently quit Twitter. He didn’t hold back, writing:

“[I]f you set out to design a platform that would poison America’s discourse and its politics, you’d be hard pressed to come up with something more destructive than Twitter.”

What really caught my attention, however, is when Reynolds begins discussing the advantages of the blogosphere as compared to walled garden social media platforms.

He notes that blogs represent a loosely coupled system, where the friction of posting and linking slows down the discourse enough to preserve context and prevent the runaway reactions that are possible in tightly coupled systems like Twitter, where a tweet can be retweeted, then retweeted again and again, forming an exponential explosion of pure reactive id.

As a longtime blogger myself, Reynolds’s op-ed got me thinking about other differences between social media and the blogosphere…

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The Law

In economics, a network effect is a positive benefit created by a new user buying a product or joining a service. In the context of computer networks, these benefits are commonly believed to scale quickly with the number of users.

In technology circles, perhaps the best known instantiation of network effects is Metcalfe’s Law, named for Ethernet co-inventor Bob Metcalfe, who was likely inspired by similar theories developed at Bell Telephone in the early 20th century.

This law concerned the value of the Ethernet network cards sold by Metcalfe’s company 3Com. It states that given a network with N users, buying one additional Ethernet card provides you with N new possible network connections (e.g., from the new card to each of the N existing users).

It then follows, roughly speaking, that the value of N network cards grows as N^2 instead of N. Once a network achieves a certain critical size, therefore, the value it returns will quickly begin to far exceed the cost of joining it, creating a powerful positive feedback loop.

Metcalfe’s Law is incredibly influential in Silicon Valley, where it’s often applied to justify the monopoly status of the social media conglomerates. If a network like Facebook has over a 1,000,000,000 users, the law tells us, then its value to users grows as (1,000,000,000)^2 — a quantity so vast that any attempt to compete with this giant must be futile.

It’s widely believed among many Silicon Valley types that this calculus helps explains the lack of venture capital investment in new social media start-ups in recent years. The power of network effects in this sector is unimpeachable.

But should they be?

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#teamnoscroll

As a big time Washington Nationals fan, I’ve been watching Bryce Harper play here in D.C. since he was first brought up to the majors at the age of 19. As you might therefore imagine, I’ve been closely following his free agency this fall.

It was due to this hardball diligence that I recently noticed a small sports page news item that intersects with the types of topics we like to discuss here. A couple weeks ago, Harper declared he was going on a social media fast. He even ironically (oxymoronically?) introduced a hash tag for his effort: #teamnoscroll.

I applaud Harper for his public step back from social media, especially during a period of intense scrutiny where checking the latest buzz would only increase his anxiety.

But reading about #teamnoscroll prompted an interesting thought: Why aren’t more superstar athletes permanently disengaged from social media?

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On Screens and Surgeons

Atul Gawande has a fascinating article in the most recent issue of the New Yorker about the negative consequences of the electronic medical records revolution. There are many points in this piece that are relevant to the topics we discuss here, but there was one observation in particular that I found particularly alarming.

Gawande introduces the Berkeley psychologist Christina Maslach, who is one of the leading experts on occupational burnout: her Maslach Burnout Inventory has been used for almost four decades to track worker well-being.

One of the striking findings from Maslach’s research is that the burnout rate among physicians has been rapidly rising over the last decade. Interestingly, this rate differs between different specialities — sometimes in unexpected ways.

Neurosurgeons, for example, report lower levels of burnout than emergency physicians, even though the surgeons work longer hours and experience poorer work-life balance than ER doctors.

As Gawande reports, this puzzle was partly solved when a research team from the Mayo Clinic looked closer at the causes of physician burnout. Their discovery: one of the strongest predictors of burnout was how much time the doctor spent staring at a computer screen.

Surgeons spend most of their clinical time performing surgeries. Emergency physicians, by contrast, spend an increasing amount of this time wrangling information into electronic medical systems. Gawande cites a 2016 study that finds the average physician now spends two hours at a computer screen for every hour they spend working with patients.

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The CAA Way

I’m currently reading Michael Ovitz’s engaging new memoir. Even if you don’t know Ovitz, you definitely know his clients’ work. He’s the super-agent who co-founded the domineering CAA talent agency, and during the 1980s and 90’s become one of the most powerful figures in Hollywood.

In his memoir, Ovitz emphasizes the importance of communication in the talent business. For a talent agent, he notes, your time is one of the primary resources you have to offer, so to succeed in this field, you have to constantly talk to clients, potential clients, ex-clients you might want back, and all the assorted figures in the entertainment world orbit who might have information helpful to your clients.

One of the cardinal rules during the early years of CAA was that you always returned every call the same day. Ovitz personally exemplified this rule. He would start making calls as soon as he woke up and continue making calls until right before he went to bed. He would make hundreds of calls every day.

The importance of these touches were so important that he had a small sign that read “communicate” placed on every phone in the I. M. Pei-designed CAA headquarters.

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A Social Media Icon

Seth Godin recently noted the following on his always insightful blog:

“The Mona Lisa has a huge social media presence. Her picture is everywhere. But she doesn’t tweet. She’s big on social media because she’s an icon, but she’s not an icon because she’s big on social media.”

This perfectly sums up a point I often find myself trying to make when arguing that people don’t need to engage social media to advance their career.

In my experience, if you push people — especially young people — about why they think social media is crucial for their professional life, you’ll eventually uncover a belief that an important factor holding them back is that people in power simply haven’t noticed their specialness.

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A Stark Survey

A couple months ago, Adobe released the results of its fourth annual Consumer Email Survey. Drawing from data gathered earlier in the summer from over 1000 panel participants, the survey provides a snapshot of current consumer email habits.

Among other results, it reveals that self-reported time spent checking work email has decreased slightly to 3.1 hours per weekday on average. By contrast, the average time spent checking personal email has increased by almost 20% to 2.5 hours per weekday.

Combined: the average daily time spent checking email is now 5.6 hours — up almost a half hour since 2017.

These numbers are self-reported and therefore should not be taken too literally, and if you look at the histogram provided by Adobe, it’s clear that the variance is significant. The survey still captures, however, the stark reality that the average professional is now dedicating a substantial fraction of their waking hours to sending and receiving digital messages.

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