
In October, I wrote a blog post suggesting a framework for the social internet in which users own their own data, including social links, original content, and descriptions of their interests. In my proposal, social networks would compete to offer you the best experience using this common pool of information.
If you don’t like how Instagram is observing your behavior to sell ads, for example, you can now turn to an alternative site that has access to the same pictures and social connections, and can therefore show you the same material, but now with more privacy.
Similarly, if you don’t like Twitter’s content policies, you can turn to any number of alternative applications that have access to the same mini-posts, but can apply their own house rules about what they’ll display or recommend.
A lot of interesting things can happen, in other words, once individual companies can no longer hoard your information.
As many readers helpfully pointed out in response to my October post, I was not the first person to have this idea. I was particularly pleased to discover an open source project that attempts to implement something more or less exactly in line with this vision, and that’s headed by someone who knows a thing or two about the world wide web because, well, he invented it.
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