Study Hacks Blog

Something I’ve learned reporting on digital minimalists is that the definition of “minimal” differs greatly from person to person. As part of my effort to share more case studies about this philosophy, I thought it might be fun to visit someone who falls on the extreme end of this spectrum.

Robert (as I’ll call him) recently walked me through some of the major changes he instigated to reclaim his life from his devices. He summarized his reasons for this transformation as follows:

“I was lacking in enough time, energy, and attention to get the things done that I wanted or needed to do…I didn’t like getting insufficient sleep because I was browsing nonsense on my phone until the wee hours, or that I was stressed out with my professional work due to constant procrastination/distraction…or that I wasn’t exercising consistently because I’d happen to browse the same nonsense right when I was about to start.”

Driven by these somber realities, he came to a simple revelation: “life would be better if I cut back.” A decision, as it turns out, he took seriously.

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It’s hard to believe that it has already been six months since Digital Minimalism was released. (If you’re interested in browsing some of the interviews and press about the book, I’ve been doing my best to update my media page with some highlights.)

One of the nice things about having had some time pass since publication is that I’m starting to receive case studies from readers who have been experimenting with ideas from the book long enough to report results. I thought it might be useful to occasionally share some of these stories, especially for those who are still deciding whether or not to take the plunge with this philosophy.

I’ll start today with the saga of a reader I’ll call Jane…

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The Dynamite Circle has been on the periphery of my radar since my early days as a blogger. It’s a small, subscription-based social network operated by the Tropical MBA web site, which caters to entrepreneurs running small businesses from exotic locations (I’ve been a guest on their podcast a couple times).

This network, abbreviated simply as DC, has around 1200 enthusiastic members. In theory, these individuals could have found each other and organized on existing major social media platforms, using custom hash tags and Facebook Groups, or perhaps gathering on a sub-reddit, or subscribing to each others’ Instagram feeds.

All of this would be free and supported by slick apps with polished interfaces.

Instead, DC members pay around $500 a year to access a custom set of private forums: there are no sophisticated image recognition algorithms auto-tagging photos, or machine learning models carefully selecting posts to maximize engagement. And no one seems to care.

To help understand what’s going on here, I asked co-founder Dan Andrews if he’d allow me to lurk around the DC network for an afternoon. He graciously agreed. What I discovered gets to the core of the long form social media phenomenon I’ve been writing about recently (c.f., 1, 2).

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Earlier this week, I began a discussion about long tail social media. The premise behind this trend is that as our internet habits mature, we no longer need social platforms with massive user bases.

I’m cautiously optimistic about this model as I think niche networks can better deliver on the promise of the social internet while avoiding pitfalls like engineered addiction and emotional manipulation. (These smaller alternatives also tend to be better on the legal-techno geek issues like data privacy and effective contention moderation.)

In response to my recent post on this topic, a reader pointed me toward a fascinating long tail social media case study that I wanted to briefly share, as I think it helps underscore the potential of this movement.

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Last month, Jordan Peterson announced he was launching his own social media platform called Thinkspot. Details of the planned service are still sketchy, but it seems like it will include some novel features, such as subscription fees that support the content creators, and a commenting system meant to encourage deeper discussion.

Much of the early press coverage of Thinkspot has focused on the controversies surrounding Peterson and the tumultuous circumstances that led to the service’s creation.

To me, however, there’s a more interesting story lurking. What matters is not why Thinkspot exists, or even whether it will succeed, but instead the larger trend it represents.

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Early last month, Josh Hawley, the newly-elected senator from Missouri, gave a speech about big tech at the Hoover Institute. He made a couple points that caught my attention, such as when he said this:

“Social media only works as a business model if it consumes users’ time and attention day after day after day. It needs to replace the various activities we did perfectly well without social media, for the entire known history of the human race with itself. It needs to replace those activities with time spent on social media. So that addiction is actually the point.”

And this:

“This is what some of our brightest minds have been doing with their time for years now. Designing these platforms, designing apps that integrate with them. I mean, what else might they have been doing?”

I was pleased to hear Senator Hawley emphasize these issues of addictiveness and value because they echo the concerns I heard from the vast majority of people I met during the book tour for Digital Minimalism.

It’s important to hear public figures cite these problems, because as I’ve written before, much of the media coverage on the big tech backlash focuses on what I call legal-techno geek issues, such as privacy, data portability, and content moderation.

These are important topics, and if you’re a journalist, or a social media personality, or an academic, or a political think tank type, they can be quite exciting to debate and nuance. They also have the advantage of being addressable by big swing legislative fixes, which are satisfying to imagine. (Indeed, in the recent New Yorker review of Digital Minimalism, the reviewer’s main criticism was that I avoided suggesting such systemic fixes.)

But for the average person — who doesn’t host a YouTube interview show, or cover politics, or publish research papers on network privacy — the legal-techno geek issues are not why they’re uneasy about their devices.

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https://www.youtube.com/watch?v=3qHkcs3kG44

In a recent appearance on Joe Rogan’s podcast, Naval Ravikant referenced economist Ronald Coase’s 1937 paper, “The Nature of the Firm,” which later helped Coase win a Nobel prize.

The mathematical details of this paper are dense, but on Rogan’s show, Ravikant summarizes its core idea: firms hire more people instead of contracting out the needed work when the transaction costs associated with setting up external relationships are high, making it easier and cheaper to do the work internally.

As Ravikant notes, the internet is driving down these transaction costs as it reduces the friction required for an entrepreneur to find and hire the right contractor for a specific task. Coase’s theory predicts therefore that businesses will become smaller and more people will migrate from stable positions to a freelance lifestyle.

I was intrigued by this discussion because it overlaps with some concepts that I’ve been developing as I work on a new book about email and the future of work.

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