
What Steve Said
I opened my last book with Steve Jobs’s 2005 commencement address at Stanford University. Toward the end of the speech, I noted, Jobs said:
And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Many people interpreted this suggestion simplistically, assuming that Jobs was telling them to follow their passion and everything would work out.
I argued in my book that this interpretation conflicted with Jobs’s own story. During the period leading up to Apple’s founding, there was no indication that Jobs felt any particular passion for technology entrepreneurship.
His company was, in many ways, a happy accident that evolved into a calling.
What, then, explains the mismatch between what Steve Jobs did and what Steve Jobs said?
Fortunately, we gain new insight into this question from Brent Schlender and Rick Tetzeli’s excellent new biography, Becoming Steve Jobs. In this book, the authors (one of whom had a long term personal relationship with Jobs) devote a full chapter to dissecting the Stanford address, taking specific aim at his “follow your heart” line.
Not only do Schlender and Tetzeli provide needed nuance to Jobs’s advice, but they also end up providing one of the more sophisticated and useful interpretations of professional passion that I’ve heard…






